Your companies reputation depends on the strength of that brand.
See this article posted today by the CIPC.
Please contact us if you need assistance with registering your Trade Mark.
Dear CIPC Customer
Are you aware that enterprise registration does NOT give you protection
to use your enterprise name as a TRADE MARK?
To protect your trade mark you need to lodge a separate application
for a trade mark registration.
What is a trade mark?
A trade mark is a brand name, a slogan, a logo, or any combination
hereof that you use in trade, to distinguish your business and the goods
you sell or the services you provide, from the goods or services of others.
Registration of a trade mark will present the following benefits for your business: